Who Am I?
My name is John Toumpakke and through my Melbourne based PT Power Club community – I’ve been helping fitness professionals develop sniper marketing strategies that speak directly to their prospects minds – extracting the most loyal, highest paying clients you can ever imagine, straight into your business.
The days of using junky old sales ‘tricks’ are over. No more having to memorise a sales pitch. And forget about the latest ‘closing techniques’ that are still taught by out-of-action gurus. The public is more aware – and sophisticated than ever before. They can smell the stink of a sales presentation a mile away – and what’s more… they know when you’re trying to ‘sell’ them.
Maybe these sales tricks worked well in the 80’s…but not any more.
The fitness market is rapidly expanding, and there are more trainers glutted all over the place than ever before.
The public has matured and they don’t just settle for any ol’ trainer anymore. No. Times have changed. And as you know, the competition is fierce.
The PT drop-out rate within 12 months is at its highest (1 in 2) and it seems like almost every person you speak to these days is becoming a personal trainer.
That’s why the profession has lost its credibility and no one really cares that you’re a PT. You’re automatically put into the category of, “oh…, so you’re one of those.”
It’s increasingly difficult for trainers to earn decent money – and in most cases they’re stuck, not knowing what to do – or who to turn to.
To have any chance of making it big in this industry you must market yourself that speaks to the types of people you want in your business…